Post 2 in the series of "Awesome Social Media Tips to Promote Your next virtual or Live Event.
Information for trades show vendors, speakers, coaches, events planners, marketers, photographers and authors, when hosting a conference, wedding, trades show or retreat.
In post 1, we talked about how to promote your upcoming event on social media, why you should create a custom hashtag and how to create hype and excitement around the event.
In this post we will talk about how to:
Use social media during the event to:
☆ create an virtual experience for people who can't attend the event, so they still feel part of the event. Making people feel connected and in the loop, shows you care about everyone, even those who can't attend, and now they can see why they might want to attend your next event. It builds really great relationships with people. ☆ give the audience at the event and also not at the event, a glimpse the magic going on at your event, by having someone post visuals, tips and video, during the event. People will post to their own social media pages, awesome picture and clips from the event, if you provide them. People not at the event, may also post these clips to their pages too, which expands your reach. ☆ post great tips or ideas your speakers said right away, during the course of the event, so people can share to their pages and people not at the event can see the value of joining you at your next event. They might also share these posts and you now have an army of free promoters. ☆ posting is NOT something you do. You hire people who know what they are doing, to post for you. You are looking after your guests and being a host. They promote your event, during the event. It's a full time job at the event to post and it is well worth the money to promote your event.
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