The Art of Making and Marketing Work that Lasts
By: Ryan Holiday @ryanholiday
In his new book, Perennial Seller, Ryan Holiday gives you a road map for creating and marketing work that stands the test of time. If you are an artist, musician, writer, or creator of any type or if you ever aspire to be any one of these things then you must take the time to read this book. Ryan lays everything out for you, all you have to do is read it. The book is broken into four major parts, the creative process, positioning, marketing, and platform, each of which focuses on a major part of the creative process. Ryan draws on his extensive marketing experience, his own experiences as a creator/writer, and of course, he incorporates many captivating examples. This is truly a unique book, and absolutely a must read.