Blue Chair Bay Rum ( @BlueChairBayRum
) teamed up Kenny Chesney ( @KennyChesney
) and Nashville based nonprofit Soles4Souls ( @Soles4Souls
), to host a No Shoes Nation Shoe Drive. Shoe donors were able to donate however many pairs of shoes they wished and in return were given one pair of Blue Chair Bay flip flops. The drive took place at Gillette Stadium before Chesney’s shows. To date, Soles4Souls has donated 30 million pairs of shoes to 127 countries.