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CHANGING FOUNDER OF THE WEALTH FACTORY
is looking to build a financial literacy ecosystem, as the co-founder and CEO of The Wealth Factory Inc. The Washington, D.C.-based firm designs financial literacy and workforce development education technology games. The system walks users from birth to retirement in 12 interactive modules to exceed the Personal Finance Common Core Standards, tracking individual performance in real-time. Each module simulates a standard, such as budgeting, saving, investing, credit management, banking, auto financing, financial aid, taxes, real estate, entrepreneurship, academic planning, and career readiness.
Rich, along with co-founder Courtney Keen, started out with an online game called Credit Stacker. It simulates a credit reporting and scoring system to help students better understand how to use credit wisely. The program also allows teachers to create custom learning experiences for each student. They have since turned it into a mobile app. The goal is to release the next 15 levels of Credit Stacker, and implement it seamlessly into everyday life.
The Wealth Factory was named the ninth best ed-tech company of 2015, by the National Alliance of Public Charter Schools. It won a $10,000 small business grant from Industrial Bank, the oldest and largest African American-owned commercial bank in the metropolitan Washington, D.C. region. Earlier this year, it also snagged a $10,000 grant from the JPMorgan Chase, to further develop its financial literacy mobile apps. In addition, The Wealth Factory was the $10,000 People’s Choice winner at the 43North business pitch competition this fall.
A RICH BACKGROUND IN FINANCE AND TECH
Rich was raised in Kingman Park, Washington, D.C. to a family that worked in life insurance sales. The Hampton University graduate studied at the University of International Business and Economics in Beijing. In 2009, Forbes recognized Rich for winning Prudential’s National Case competition and selling her groundbreaking gen-Y marketing plan. As a global market research analyst for Prudential, Rich has conducted over 70 financial behavior modif