Photo by @majorwavez Ruben Barraza ( @majorwavez) was working in retail and could never escape one burning question that customers kept asking him: “Where are your shoes from?” The answer? He makes them himself. Eventually, sales from his bold and colorful shoe designs grew more profitable than his full-time job, so Ruben decided to formally treat it like the business it had become. “From working retail, I knew that roses were going to trend a long time ago. And after that, I knew flames were going to trend. I’ve kind of become my own buyer,” says Ruben, who lives in San Jose, California. Donning the samples that he makes, Ruben can go almost two weeks without wearing the same pair of custom kicks twice. He’s fulfilled a few celebrity orders, and learned the unique artistic challenges of having a shoe be your canvas. “Maybe butterflies look really good on a size 9 shoe. But then I get an order from a person who wants it for their kid who’s a 3 1/2, and the butterflies look too big on that,” explains Ruben. “And picking colors is tough, too. You can’t just throw any colors together.” Check out our Instagram story to see how Ruben makes his custom kicks. 👟

  • De fuego que cra k
    19-Sep-2017 19:55:45 PM
  • That is great news to hear about
    19-Sep-2017 20:13:13 PM
  • Hello
    19-Sep-2017 20:55:19 PM
  • Nice
    19-Sep-2017 21:09:33 PM
  • Its lit literaly🔥
    19-Sep-2017 23:23:51 PM
  • My lovely cc😘
    20-Sep-2017 03:14:12 AM
  • Fresh out the box
    20-Sep-2017 04:37:01 AM
  • تلحس طيزي @mounis_alshami
    20-Sep-2017 05:11:58 AM
  • These are 🔥🔥🔥
    20-Sep-2017 06:11:45 AM
  • ❤️
    20-Sep-2017 07:56:54 AM
  • Lame plus cheap
    20-Sep-2017 09:10:22 AM
  • 👍
    20-Sep-2017 09:18:27 AM
  • 👍
    20-Sep-2017 09:36:41 AM
  • @3mamax3 😍😍😍
    20-Sep-2017 09:45:38 AM
  • Th0se are h0t
    20-Sep-2017 11:12:54 AM
  • 20-Sep-2017 12:51:26 PM
  • .
    20-Sep-2017 13:06:47 PM
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    20-Sep-2017 13:06:49 PM
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    20-Sep-2017 13:06:50 PM
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    20-Sep-2017 13:06:51 PM
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    20-Sep-2017 13:06:52 PM
  • Very impressive, I live in San Jose and work remotely in the fashion industry. Nice to see a fashion startup in our tech driven valley!
    20-Sep-2017 15:14:09 PM
  • 20-Sep-2017 18:08:57 PM
  • Wowww
    20-Sep-2017 18:26:24 PM
  • etxt
    20-Sep-2017 23:13:29 PM
  • 🔥
    21-Sep-2017 04:02:00 AM
  • Firre 🔥🎇
    21-Sep-2017 04:02:28 AM
  • nice
    21-Sep-2017 12:20:45 PM
  • Cool
    21-Sep-2017 14:07:07 PM
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