How will the California fires impact wine? The wine industry contributes $57 billion to the state economy, by some estimates.
Unless you’re watching a treacly Keanu Reeves film from 1995, you probably won’t see a vineyard burn from end to end, vineyard managers said. “It’s very romantic, but it’s total fiction,” said Christian Palmaz, president of Palmaz Vineyards, where flames claimed one building but left the vines largely unscathed.
Fire officials said their crews often counted on the open space of vineyards to slow down the spread of the fire. Vines are still green, and there is little vegetation around them.
But the wine country fires could prove the experts wrong. Vineyards deep in wooded areas that burned intensely may have caught fire and others could have suffered heat damage at their edges.
Premium wine prices could go up, largely because people who like expensive wine don’t opt instead for cheap bottles — they’ll simply pay more for the fewer bottles of their favorite label.
UC economists think a $66 bottle could rise to $100 as a result.
Chances are, this is not your bottle of wine. 📷: @bvanderbrug