Our go-to style staples: relaxed shapes in an earthy colour palette. #HM❤️
What's your training tactics? Get inspired by @patrickbeach, our eminent sportswear ambassador #HMSport
Decisions, decisions, decisions… which one is your favourite? 💐💎 #HM❤️
Salute the sun (or the lamp, if you're more of an indoorsy type of person) in functional, flattering and on-trend sportswear — check out the collection at hm.com. #HMSport @amandabisk ☀️
Better together: pared-back denim and a tailored jacquard coat. 💙💎 #HM❤️
Blogger @pamallier made a conscious statement at #Coachella when she showed us how to style and wear this dreamy dress – for three days in a row! Discover the full edit at hm.com/magazine #HMMagazine
Curious to know what @theatomics were up to at Coachella weekend one? Here’s one clue: silent disco dancing. Read more at hm.com/magazine! #HMMagazine
A great picnic calls for pineapple prints and denim shorts!☘🍒☀️ #HM❤️
All dressed up in detailed tulle dresses and adorable blazers.💘 Our first-ever #HMConsciousExclusive kids’ collection is out now!
Spotted out and about in LA ☀️ @haileybaldwin in a #HMConsciousExclusive shirt made of organic cotton and silk! What’s your favourite piece from the collection?
#HMConsciousExclusive is here! Discover a collection of clothes and accessories made from more sustainable materials, like @bionicyarn. Did you know it’s polyester made of plastic recycled from shoreline waste?
From flowy layers of organic silk to shimmer in a more sustainable way — discover the new #HMConsciousExclusive collection. In selected stores and at hm.com today!