Welcome to Camp California – our mini summer camp that celebrates nature, friendship and really, really cute summer outfits! See more in our story or go to hm.com/magazine to read all about it (and shop the looks) #HMMagazine
In need of inspiration for your off-duty look? Mix denim style staples with romantic details! 💙 #HM❤️
Fresh new sportswear serves as a motivational treat when you've reached your goals. #HMSport @patrickbeach
Match your new summer tan with rose-tinted shades — get clued up at hm.com/magazine #HMMagazine
Cuteness overload 👶🏽😻 #HMKids
Splash into summer! 😎💦 #HMMan
We're bananas for these fun new swimsuits! 🍌 #HM
Picnic at 12? 🌸 #HM❤️
Fashion photographer @yan_ray teaches us to live in the now, always move forward, and not to forget your sunglasses. Photographer @le21eme met up with him in Almaty, Kazakhstan. Full story on hm.com/magazine #HMMagazine
Slammin' beach look achieved🎯 #HM❤️
Upgrade your beaten up baseball cap to something a bit more stylish this spring ⚾️ #HMMan
When it comes to the latest skincare trends, old is the new new! hm.com/magazine #HMMagazine